Replicating a proven catering model in a new market.
Expanding into Melbourne represented an exciting opportunity, but also introduced the challenge of maintaining the same standards, operational efficiency and customer experience that had already been established in Sydney.
I worked alongside the Lunch in a Box team to help ensure the Melbourne operation was built on the same proven systems that had contributed to the success of the original business. From operational planning and workflow design through to process documentation and launch preparation, every decision focused on creating consistency across both locations.
Establishing a second operation is not about duplicating a business. It requires adapting systems to suit a new team, new customers and a different market while preserving the quality and reputation the brand has worked hard to build.
The result is a Melbourne operation that reflects the same commitment to quality, efficiency and customer service, supported by operational systems designed to grow alongside the business.